Nuts about Southwest is Southwest’s blog, with a growing team made not only of Southwest employees, but also customers and partners. Here they post regularly about the happenings of Southwest Air. Whether it is major changes in the way the airline operates, or something funny that happened, this blog is completely immersive. Not only is it updated several times a day, but it also allows customers to write in with comments, complaints, and suggestions. In the corner, there are tabs to take you to any other online presence. Southwest has, made this blog a one-stop shop for anything Southwest.
As you can see from the video above, Nuts by Southwest and its contributors aren’t all business. It is videos like this mixed in with interviews with the Founder and Chairmen, and behind the scenes airplane maintenance that provide the viewer with a sense of genuineness. Because of this and the fact that readers can write into the blog and ask questions are what makes this blog such a strong media-marketing tool. I think that Southwest really nailed this one and are is a perfect example of how successful a blog can be when you: realize how to reach your target audience, have a committed and diverse team, and have the reputation of a great brand behind you.